Why and How do I create a Strategic Business Framework?
I help clients with branding and re-branding because it’s essential to be purposeful and strategic by creating your Strategic Business Framework to drive marketing and sales success. Strategic Business Planning creates your brand to articulate your Vision, the “WHY” of the organization, Core Values based upon absolutes that drive decision making, your Mission, the WHAT […]
How do I Keep my Google and Online Branding Consistent?
Along with Google, there are multiple online platforms that capture your contact information. Even if you aren’t “on or using” Yelp, Manta, etc., it is essential that your contact information is correct across all digital platforms. Plan a time in your calendar, every 6 months or yearly, to Google your individual name, your business name, […]
How do I Prepare for Networking Events?
To effectively grow your business, your networking must be consistent, strategic, focused, and measured. With all the virtual and now some face-to-face networking opportunities, choosing the right groups and events is essential. It’s an investment of your time, energy, and dollars, so you should be planning for a return, benefit, or gain, while bringing value […]
WHY and HOW do I create my Vision Statement?
Your Vision inspires YOU, your strategy, and success! While I know we like to jump right into marketing our business, it will make your branding, marketing, prospecting, and sales process so much easier when you are inspired by your Vision. One of the reasons that we put off creating our Vision is because we want […]
How do I Develop my Competitive Edge?
The Top 3 reasons to Develop Your Competitive Edge: Articulate the problems you solve . . . value you bring . . . why do business with you Competitive Edge statements can be repurposed throughout your marketing and sales process Provides the opportunity for your customers to buy and clients to engage Have you ever […]
How do I share my Value on a Scope of Work or Proposal?
When creating a Scope of Work or Proposal for a client, it should be all about them. Consider beginning with their Priorities and then outlining their Focus and Goal areas along with the Result and Outcomes they will achieve. Then you can share the Deliverables and Statement of Work with the Investment. Finally, you can […]
How Do I Invite People to Subscribe to My Email List or Newsletter?
Meeting someone at a networking event or connecting with someone on LinkedIn, does not mean you have permission to add them to your email blasts or newsletters. Per the CAN-SPAM Act, subscribers must opt-in or give permission to be added to your email marketing list. Be meaningful and purposeful with your invitations based upon offering […]
Why should I stop “spending” time and start “investing” time?
In our rapidly changing, time-conscious world, we are forced to get more done, with fewer people, in less time. The quantity of time will not change. There are 60 seconds in a minute, 60 minutes in an hour, and 24 hours in a day. What needs to change is our perception of time and how […]
How Do I Ask for a Recommendation or Testimonial?
It’s essential to create a process for asking a customer for a recommendation and making it easy for a client to share a testimonial. If someone casually makes a recommendation or testimonial as you are chatting, ask if you can record their thoughts on your phone. Download a Voice Recorder and be prepared to capture […]
How do you describe the characteristics of a LEADER?
L – Listen . . . And more specifically active listening, so we ensure authentic communication and understanding! E – Empower . . . I invest my time and energy in empowering individuals and organizations to be successful! How are you maximizing individual, team, and organizational potential? A – Accountable . . . Creating clear […]