How do I Create my 30-Second Commercial?

Here are best practices for developing your 30-second commercial. Keep it to 4 lines. Be clear, concise, confident, and enthusiastic! Begin with your Name and CompanyLisa Heintzelman with Illuminations Consulting State your big result (so we want to know more or wonder how you do that)I invest my time and energy in empowering individuals and […]
Why Should I Set Goals?

While some might think that setting goals is not necessary or a waste of time, Goal Setting AND Achieving, as I like to say it, is essential to develop personal and professional habits. Goal planning helps you identify and overcome barriers and obstacles. so you can proactively create routines, accomplish tasks, and achieve results. Consider […]
What are best practices for prospecting pre and post COVID-19?

One of my networking partners asked about prospecting ideas for pre and post COVID-19. Prospecting is all about Making an Introduction and Gaining Favorable Attention. Dropping by businesses and scheduling face-to-face meetings is off the table now. Virtual networking, phone calls, email marketing, and direct mail are booming! People are available for phone calls, checking […]
How do I customize my LinkedIn profile URL?

I have found LinkedIn to be a powerful tool to develop relationships and share value to drive marketing and sales success. By creating your customized LinkedIn URL, you can use your link in your email signature and other profiles to invite connections to engage. Customizing Your Public Profile URL: Click the Me icon at the […]
How do you respond to Facebook Friend Requests?

How many times do you receive Facebook Friend requests from potential prospects that you meet through networking? Maybe you hoped that they would “like” your Business Facebook page or “join” your Business Facebook Group. You can always write a message whether you become a “friend” or not. Here’s an example: Thank you for the Facebook […]