How do I Create my 1-Minute Introduction?
Whether In-Person or Virtual Networking, here are best practices for developing your 1-minute commercial. Keep it to 4 sections. Be clear, concise, confident, and enthusiastic! 1. Speak to Your Audience (based upon their pain, issues, challenges) and State your big result (so we want to know more or wonder how you do that) As a […]
How Do I Overcome Objections in Sales?
It is a game-changer to utilize the Illuminations Consulting 5-step Buying/Selling Process to provide the opportunity for customers to buy and clients to engage. How are you Making an Introduction, Gaining Favorable Attention, Discovering Wants and Needs, Making Recommendations, and Getting Commitment without having to Overcome Objections or Stalls? When you make the connection between […]
Why Should I Set Goals?
While you might think that setting goals is not necessary or a waste of time, Goal Setting AND Achieving, as I like to say it, is essential to develop personal, professional, business, and organizational habits. Goal planning provides the opportunity for you to identify and overcome barriers and obstacles, so you can proactively create routines, […]
How do I Introduce a Referral by Email?
Making a warm introduction to refer a networking or Strategic Referral Power Partner by email is an essential process in your business development. Here is a template that you can personalize based upon your relationship with each individual. Be as specific as possible to streamline the strategic referral process. Subject Line: Business Name, Business Name, […]
Have You Checked the Links on Your Website Lately?
When I meet individuals at networking events or through social media, I add their information to my contacts, explore their website, and send them an email to set up a meeting. Sometimes I must include this in my message . . . “As I was exploring your website, and clicked on your Facebook page, it […]
How Can I Grow My Business through Public Speaking?
All business owners should be ready to share a Business Spotlight or facilitate an Educational Marketing conversation during networking events or speaking engagements. These are opportunities for you to highlight a topic or share a best practice to showcase your expertise and business. Being clear and concise in your presentation is essential. With a focus […]
What’s your Process for Inspiring Prospects to Become Clients?
I am fascinated about WHY business owners do WHAT they do and HOW! As I meet potential clients through networking, LinkedIn, speaking engagements, referrals, etc., we schedule a time to meet and I come to the table with curiosity to learn about their business, target market, competitive edge, marketing and sales process, how they invest […]
How Are You Working Both “IN” and “ON” Your Business?
Working “IN” your business is the “productivity” related to serving your customers and clients, preparing for meetings based upon your craft and specialty in the “here and now”. Billable Hours for planning, preparation, engagement, service, tasks, projects, contracts. Working “ON” your business is the “strategy” related to branding, marketing, sales, and product development with a […]
How do I customize my LinkedIn profile URL?
I have found LinkedIn to be a powerful tool to develop relationships and share value to drive marketing and sales success. By creating your customized LinkedIn URL, you can use your link in your email signature and other profiles to invite connections to engage (without all the extra numbers you will find at the end […]
WHY and HOW do I Write a Personal Message to Connect on Social Media?
As business owners we receive invitations to connect on Social Media on a daily basis. With the opportunity to connect and engage on LinkedIn, Alignable, Facebook, etc., it is essential to personalize your initial messages. Based upon your business goals, why you would like to connect, and what you’re trying to accomplish, consider these Connection […]