Informational One-Pagers: Transactional or Consultative???
When business owners and salespeople are prospecting me, they sometimes share one-pagers with their information, benefits, and offerings prior to our initial meeting. As a consumer, I don’t care for having to invest my time and energy both in “reviewing” these documents and then also “sitting” through a sales pitch. This approach creates an easy […]
The Three D’s of Prioritizing: DO IT, DELEGATE IT, DUMP IT
In our rapidly changing, time-conscious world, we are forced to get more done, with fewer people, in less time. The quantity of time will not change. There are 60 seconds in a minute, 60 minutes in an hour, and 24 hours in a day. What needs to change is our perception of time and how […]
STRATEGY Power Sessions for SUCCESS! Best Practice Tip of the Week: Insights & Take-aways
With inspiration from Kelly Johnson of Kelly Johnson Photography, during an interview in her “Ask the Expert” series, I launched, “STRATEGY Power Sessions for SUCCESS!”, a Best Practices & Accountability Partner Group with a focus on Making It HAPPEN! It’s a group for Entrepreneurs, Small Business Owners, Commissioned Professionals, Direct Sales, and Network Marketers to […]
Your STRATEGY = Branding, Prospecting, Marketing, and Sales SUCCESS!
Launching a business is based upon your WHY, purpose, and passion! People care more about WHY you do WHAT you do and the problems you solve and value you bring. It’s not all about your products or services as we buy the result, outcome, or benefit. Consider, you don’t really need a shovel, but you […]
Networking and Next Steps
If you choose to invest your time and energy in networking, the follow-up or “next steps”, as I like to call it, is essential. Because you don’t know if someone will become your client, power partner, strategic referral partner, raving fan, etc., your priority should include having a conversation or at least connecting across social […]
LOVE ★ HATE ★ CREATE
The Introduction
At a recent networking event, The Grand Connection, one of the speakers suggested sharing what you Love, Hate, and Create as your introduction. (Disclaimer: I don’t care for the word hate, but you’ll understand the context below.) Here’s my story . . . I LOVE hearing about the WHY and passion of business owners. I HATE […]
NETWORKING = RESULTS!
How are you investing your time and energy in networking to achieve the results YOU desire? It’s essential to identify your purpose for networking based upon your business goals and competitive edge. To effectively grow your business, your networking must be consistent, strategic, focused, andmeasured. What are your thoughts about our NOW Normal of Virtual Networking? […]
Creating Measures and Metrics to Achieve Results!
Too many times we set ourselves up for failure by saying, “I’m not in it for the money.” Consider the fact that if you are not sustainable in your business, then you can’t provide value and solve problems through your quality products and services. In an effort to set yourself up for success, begin with […]
Utilizing a One-Pager during your Sales Process!
Based upon your Business Goals, how are you creating and utilizing your one-page overviews? How familiar is your target market with the industry language and jargon throughout your handouts? When and how are you sharing these during your prospecting, marketing, buying, selling, and commitment process? During my Discovering Wants and Needs meetings, I use the STAR […]
Making an Introduction: An Initial Email Sample
Approaching businesses and potential clients is all about Making an Introduction and Gaining Favorable Attention. We can do this by developing relationships and sharing value through networking, social media, emails, phone calls, etc. based upon our target market. These best practices then EARN you the appointment to Discover Wants and Needs and provide you the […]