Making an Introduction: An Initial Email Sample

Approaching businesses and potential clients is all about Making an Introduction and Gaining Favorable Attention.  We can do this by developing relationships and sharing value through networking, social media, emails, phone calls, etc. based upon our target market. 

These best practices then EARN you the appointment to Discover Wants and Needs and provide you the opportunity to Make Recommendations for customers to buy and clients to engage.  Recently, I was chatting with a networking partner and we drafted an initial email to business executives like this . . .

Hi Name,

I hope you and your team are well during these challenging times.  What are your thoughts on the Pandemic as it relates to your business? 

As we navigate this transitional period, I have been thinking about the potential to maximize performance will working remotely.  By focusing on engagement, productivity, and accountability, through leadership, communication, and motivation, businesses thrive, and revenue increases.

I welcome the opportunity to schedule a call with you to hear your thoughts and learn more about Company Name.  How is Day, Date at Time?

Your First Name

Note: Be sure to include your Competitive Edge with your email signature in your initial email as in this sample below . . .

How would you like to have “Best Practice Strategies for SUCCESS!” delivered to your inbox to Kick-Off your Month? 

Best Practice Strategies for SUCCESS!

Welcome to Illuminations Consulting –! 

Collaborating with you to Work Smart . . . Achieve Results . . . Celebrate Often!
How are you investing your time and energy in activities to achieve the results YOU desire?

Maximizing Individual, Team, and Organizational Potential
Working your ABS – Attitudes, Behaviors, Skills to enhance leadership potential and create high performance organizations!

Offering Value to Businesses and Organizations
Ensuring you maintain a competitive edge in today’s global economy by implementing innovative solutions to realize desired outcomes!  

Have a great day! 

Lisa L. Heintzelman, M.Ed.
President, Illuminations Consulting
Partner, Potato Coop
4661 N. Progress Ave.
Harrisburg, PA  17110

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