How do I Keep my Google and Online Branding Consistent?
Along with Google, there are multiple online platforms that capture your contact information. Even if you aren’t “on or using” Yelp, Manta, etc., it is essential that your contact information is correct across all digital platforms. Plan a time in your calendar, every 6 months or yearly, to Google your individual name, your business name, […]
Quality Quotes: Brian Herbert
“The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice.” ~ Brian Herbert We don’t know what we don’t know,so surround yourself with the best people and be curious! How are you engaging in lifelong learning?
Can A Small Business Market Itself For Free? Here Are 13 Creative Tactics To Consider
As you engage in “free” networking opportunities, know that you are investing time and energy, so it’s essential to follow-up or plan for “next steps”. Here is my #14. Plan and Engage to Take Massive Action! Networking = Opportunities & Sales! Add the individuals you meet to your contacts, connect on LinkedIn, etc., explore their […]
What Does it Really Mean to Work “IN” and “ON” your Business?
Working “IN” your business is the “productivity” related to serving your customers and clients based upon your craft and specialty in the “here and now”. Working “ON” your business is the “strategy” related to branding, marketing, sales, and product development with a focus on “planning for the future”. Working “ON” your business sets the tone […]
How do I Prepare for Networking Events?
To effectively grow your business, your networking must be consistent, strategic, focused, and measured. With all the virtual and now some face-to-face networking opportunities, choosing the right groups and events is essential. It’s an investment of your time, energy, and dollars, so you should be planning for a return, benefit, or gain, while bringing value […]
Quality Quotes: John Di Lemme
“The #1 Closing Secret to overcoming PRICE objections is to actively listen to your client and simply create value that exceeds their expectations” ~ John Di Lemme How are you being an “investment” for a return, value, or benefit,rather than being an “expense” that’s used up, exhausted, or depleted?
5 Tips for Increasing Conversions at Every Stage of the B2B Customer Journey
When you focus on developing a relationship, while Making an Introduction and Gaining Favorable Attention throughout the buying/selling process, you provide the opportunity for customers to buy and clients to engage. How many new customers or clients would you like to acquire in 2021? Read the full story here.
Informational One-Pagers: Transactional or Consultative???
When business owners and salespeople are prospecting me, they sometimes share one-pagers with their information, benefits, and offerings prior to our initial meeting. As a consumer, I don’t care for having to invest my time and energy both in “reviewing” these documents and then also “sitting” through a sales pitch. This approach creates an easy […]
WHY and HOW do I create my Vision Statement?
Your Vision inspires YOU, your strategy, and success! While I know we like to jump right into marketing our business, it will make your branding, marketing, prospecting, and sales process so much easier when you are inspired by your Vision. One of the reasons that we put off creating our Vision is because we want […]
Quality Quotes: David Yoho
“The power of an idea can be measured by the degree of resistance it attracts.” ~ David Yoho How are you embracing your thoughts and ideas,while listening to and considering other perspectives?