Why and How Should I Create an Email Address with My Domain Name?
As I meet individuals at networking events, I save their contact information so I can connect, develop relationships, share referrals, etc. Too often entrepreneurs, business owners, commissioned professionals, direct sales, and network marketers use previous personal, comcast.net, gmail.com, or other domain email addresses. While I realize we sometimes begin with a general email address, as […]
VISION = Branding, Marketing, Prospecting, & Sales SUCCESS!
Strategic Business Planning is essential to articulate your Vision, the “WHY” of your organization. Live your Vision to accomplish your goals and achieve the results YOU desire! Brainstorming is the best way to create your Vision Statement. Your Vision is based upon your WHY (Purpose, life, passion, dreams, heart, story, beliefs, inspiration, drive, motivation, strengths). […]
How do I Keep my Google and Online Branding Consistent?
Along with Google, there are multiple online platforms that capture your contact information. Even if you aren’t “on or using” Yelp, Manta, etc., it is essential that your contact information is correct across all digital platforms. Plan a time in your calendar, every 6 months or yearly, to Google your individual name, your business name, […]
Informational One-Pagers: Transactional or Consultative???
When business owners and salespeople are prospecting me, they sometimes share one-pagers with their information, benefits, and offerings prior to our initial meeting. As a consumer, I don’t care for having to invest my time and energy both in “reviewing” these documents and then also “sitting” through a sales pitch. This approach creates an easy […]
Your STRATEGY = Branding, Prospecting, Marketing, and Sales SUCCESS!
Launching a business is based upon your WHY, purpose, and passion! People care more about WHY you do WHAT you do and the problems you solve and value you bring. It’s not all about your products or services as we buy the result, outcome, or benefit. Consider, you don’t really need a shovel, but you […]