This Tiny Change to Your Morning Routine Will Supercharge Your Productivity All Day, New Study Says

We all hear how important it is to “unplug”. Consider the impact of detaching from work at night and reattaching in the morning. Plan > Work > ReflectEvery morning start your day with your WHYLive your lifestyle throughout the dayReflect upon your day to set and achieve goals for tomorrow, next week, and the following […]
Creating Measures and Metrics to Achieve Results!

Too many times we set ourselves up for failure by saying, “I’m not in it for the money.” Consider the fact that if you are not sustainable in your business, then you can’t provide value and solve problems through your quality products and services. In an effort to set yourself up for success, begin with […]
How do I Create my 30-Second Commercial?

Here are best practices for developing your 30-second commercial. Keep it to 4 lines. Be clear, concise, confident, and enthusiastic! Begin with your Name and CompanyLisa Heintzelman with Illuminations Consulting State your big result (so we want to know more or wonder how you do that)I invest my time and energy in empowering individuals and […]
Quality Quotes: Brian Tracy

“Approach each customer with the idea of helping him or her to solve a problem or achieve a goal, not of selling a product or service.” ~ Brian Tracy Let’s plan a time to develop your Competitive Edge ~ the problems you solve and value you bring, so you can provide the opportunity for customers […]
Overcoming Objections in Sales

It is essential to utilize the Illuminations Consulting 5-step Buying/Selling Process to provide the opportunity for customers to buy and clients to engage. How are you Making an Introduction, Gaining Favorable Attention, Discovering Wants and Needs, Making Recommendations, and Getting Commitment without having to Overcome Objections or Stalls? https://www.nextiva.com/blog/overcoming-objections-in-sales.html
Utilizing a One-Pager during your Sales Process!

Based upon your Business Goals, how are you creating and utilizing your one-page overviews? How familiar is your target market with the industry language and jargon throughout your handouts? When and how are you sharing these during your prospecting, marketing, buying, selling, and commitment process? During my Discovering Wants and Needs meetings, I use the STAR […]
Why Should I Set Goals?

While some might think that setting goals is not necessary or a waste of time, Goal Setting AND Achieving, as I like to say it, is essential to develop personal and professional habits. Goal planning helps you identify and overcome barriers and obstacles. so you can proactively create routines, accomplish tasks, and achieve results. Consider […]
Quality Quotes: Ray Kroc

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” ~ Ray Kroc What’s your WHY? How are you solving problems and bringing value?WIIFM . . . What’s In It For ME?!? (Your potential customer or client?)
Nine Secrets To Winning (And Keeping) Customers For Life

Being enthusiastic, solving problems, and bringing value are essential to providing the opportunity for customers to buy and clients to engage! How are you enhancing customer loyalty and long-term client engagement? www.forbes.com/sites/forbesleadershipcollective/2019/01/29/nine-secrets-to-winning-and-keeping-customers-for-life/#2b09c30b6411
Making an Introduction: An Initial Email Sample

Approaching businesses and potential clients is all about Making an Introduction and Gaining Favorable Attention. We can do this by developing relationships and sharing value through networking, social media, emails, phone calls, etc. based upon our target market. These best practices then EARN you the appointment to Discover Wants and Needs and provide you the […]