VISION = Branding, Marketing, Prospecting, & Sales SUCCESS!
Strategic Business Planning is essential to articulate your Vision, the “WHY” of your organization. Live your Vision to accomplish your goals and achieve the results YOU desire! Brainstorming is the best way to create your Vision Statement. Your Vision is based upon your WHY (Purpose, life, passion, dreams, heart, story, beliefs, inspiration, drive, motivation, strengths). […]
Informational One-Pagers: Transactional or Consultative???
When business owners and salespeople are prospecting me, they sometimes share one-pagers with their information, benefits, and offerings prior to our initial meeting. As a consumer, I don’t care for having to invest my time and energy both in “reviewing” these documents and then also “sitting” through a sales pitch. This approach creates an easy […]