How do I Introduce a Referral by Email?

Torn green paper revealing the word REFERRAL

Making a warm introduction to refer a networking or Strategic Referral Power Partner by email is an essential process in your business development. Here is a template that you can personalize based upon your relationship with each individual. Be as specific as possible to streamline the strategic referral process. Subject Line: Business Name, Business Name, […]

Have You Checked the Links on Your Website Lately?

Phone screenshot of the Illuminations Consulting mobile website headed Optimizing Your SUCCESS!

When I meet individuals at networking events or through social media, I add their information to my contacts, explore their website, and send them an email to set up a meeting. Sometimes I must include this in my message . . . “As I was exploring your website, and clicked on your Facebook page, it […]

How Can I Grow My Business through Public Speaking?

All business owners should be ready to share a Business Spotlight or facilitate an Educational Marketing conversation during networking events or speaking engagements. These are opportunities for you to highlight a topic or share a best practice to showcase your expertise and business. Being clear and concise in your presentation is essential. With a focus […]

Goal Setting & Achieving Strategies for SUCCESS!

Orange calendar graphic reading it takes 21 days to form a habit

What does success mean to you? How are you identifying and implementing goals to support your personal, professional, business, and organizational success? Creating a Goal Planning Sheet is a powerful tool with four easy steps: Identify obstacles, barriers, and distractions Brainstorm possible solutions Create timebound action steps Achieve measurable outcomes If you don’t set your […]

What’s your Process for Inspiring Prospects to Become Clients?

STAR Model of Leadership

I am fascinated about WHY business owners do WHAT they do and HOW! As I meet potential clients through networking, LinkedIn, speaking engagements, referrals, etc., we schedule a time to meet and I come to the table with curiosity to learn about their business, target market, competitive edge, marketing and sales process, how they invest […]

Developing Your Strategic Business Framework!

Businessman holding open hands around the word STRATEGY surrounded by words like planning, vision, and teamwork

Before you say “UGH”, consider how brainstorming your power words and phrases sets the tone to plan, develop, and grow your business. Strategic Business Planning is essential to articulate your Vision, the “WHY” of your organization and what you want to become.  Core Values, based upon absolutes, drive decision making.  Your Mission is the WHAT […]

WHY and HOW do I Write a Personal Message to Connect on Social Media? 

As business owners we receive invitations to connect on Social Media on a daily basis.  With the opportunity to connect and engage on LinkedIn, Alignable, Facebook, etc., it is essential to personalize your initial messages. Based upon your business goals, why you would like to connect, and what you’re trying to accomplish, consider these Connection […]

Quality Quotes: Harold Geneen

“Leadership is practiced not so much in words as in attitude and actions.“ ~ Harold Geneen How are you not just “talking the talk”, but “walking the walk”?

QUESTIONS = SALES

“Discovering Wants and Needs”, the third step in the Buying/Selling Process, is the opportunity to ask questions and explore topics to uncover how you can support a potential client.  I welcome the opportunity for that initial one-on-one meeting to learn about the individual and their business.  I am genuinely curious about WHY individuals do WHAT […]