I have found LinkedIn to be a powerful tool to develop relationships and share value to drive marketing and sales success.
By creating your customized LinkedIn URL, you can use your link in your email signature and other profiles to invite connections to engage (without all the extra numbers you will find at the end of your profile).
Customizing Your Public Profile URL:
Click the Me icon at the top of your LinkedIn homepage.
Click View profile.
On your profile page, click Edit public profile & URL on the right rail.
Under Edit URL in the right rail, click the Edit icon next to your public profile URL.
Type the last part of your new custom URL in the text box.
Click Save.
How are you using and finding value with LinkedIn or other Social Media Platforms?
Bonus: Be sure to have your correct contact information on LinkedIn and your other Social Media profiles so potential clients and strategic referral power partners can reach out to you!
Double Bonus: Having your name and contact information consistent across profiles raises your overall SEO!