Whether In-Person or Virtual Networking, here are best practices for developing your 1-minute commercial. Keep it to 4 sections. Be clear, concise, confident, and enthusiastic!
1. Speak to Your Audience (based upon their pain, issues, challenges) and State your big result (so we want to know more or wonder how you do that)
As a Business Owner or Entrepreneur you are passionate about why you do what you do and are great at your craft and specialty. Then at the same time you become frustrated about figuring out all things business, marketing, sales, and leadership.
2. Add a detail about your target market and what you do
How are you working not only “IN”, but “ON” your business? Is your business working you or are you working your business? Or unfortunately, have you created yourself another job and now you’re working harder than you ever did before? You do have the opportunity to Work Smart, Achieve Results, Celebrate Often, Have Fun!
3. Add another detail or ask a question based upon your Competitive Edge.
What if you could provide the opportunity for your customers to buy and clients to engage without your only focus being on marketing, marketing, marketing?
4. Close with your Call to Action or Big Ask!
I invest my time and energy in empowering Service- and Relationship-Based Business Owners and Entrepreneurs to Pursue Your Passion . . . Create Your Reality . . . and Bring Value to the Individuals, Families, Businesses, Teams, and Communities that YOU serve. Hop on my calendar today, so that you get to do what you LOVE every day!
End with your Name, Business, and Tagline
Lisa Bopp, Illuminations Consulting ~ Optimizing Your SUCCESS!
How are you Making an Introduction and Gaining Favorable Attention to earn a one-on-one to Discover Wants & Needs? Let’s plan a time to chat about Maximizing Your 1-Minute Commercial!